sharpen your identity then attack your market
The first step is distilling your brand into somethingclearly and easily communicated.
How do you differ from your competition? If you had to define your brand with five words, what would they be? The goal isn't the pursuit of cliched questions, but to strip away the generic, forgettable adjectives to increase visibility in a crowd.
Never compromise on product or service quality, but don't ignore the power of branding.
Create a logo that is both relevant and memorable. Put it in front of people. Customers often make decisions based on emotion. At the very least, an appealing brand may help sway an indecisive customer.
Communicate with your customers. Social Media works both ways.
Keep your message sincere: people are becoming increasingly aware that they are being deceived by media and advertising.
Create an online presence That reflects your passion.
It's all about identifying what makes your product or service unique and then distilling that into a concise and powerful message. Pair it with consistent and impactful imagery to create an undeniable online identy.
Modern design is about empathy: understanding and anticipating the needs of your audience.
Making navigation and use intuitive and natural. Good UX/UI design puts information exactly where your audience would look for it instead of imposing structure and restricting access.
Attention spans are short so efficiency and accuracy are paramount.
Audiences appreciate originality and honesty. Don't be afraid to break away from the crowd.
Commit to your ideas and let your advertising reflect your passion and talent. If you believe you can offer something special, the best way to convey that is advertising that is undeniable.
An idea is only as strong as the words chosen to express it.
You may be the most eloquent, charismatic avatar for your brand, but you can't be everywhere all of the time. At some point, you are going to have to let your words represent you to audiences you never get to persuade in person.
Your brand should embody the virtues of your idea, and your logo should illustrate them
Logos and branding should inspire and reinforce your message. As much as possible, they should reflect the core values that make your idea unique.
infp-a/t mEDIATOR (MYERS-BRIGGS)
I am an award winning digital designer located in Victoria BC with over 15 years of experience helping small and medium sized businesses develop their social media identities and expand into the online marketplace. From mobile applications for OS and Android, Logo and branding development, to motion graphics and animation.
Principal, lead designer, de facto accountant, salesman etc.
Digital Design Diploma - Vancouver Film School
BA English Literature - University of British Columbia
CTIA A+ Certified
Apple ACiT and ACMT certified
Born and raised in the suburbs of Vancouver BC, I was introduced to the internet as a design space while working as a copy writer for VFX Digital Solutions. VFX designed and maintained the official websites for CART.com (Championship Auto Racing Teams) and for Players' / Forsythe Racing.
Using the knowledge gained in that envitonment, I noticed a niche in the nightclub industry and spent several years designing and maintaining the websites for most of the Vancouver nightclubs of that era.
At present, my time is divided between design projects and working as an Apple certified repair technician for London Drugs. Never happy with peace and quiet, I lived in the Gastown area at the heart of Vancouver for 7 years before recently moving to Victoria
I went back to school a few years ago to earn a Digital Design diploma from Vancouver Film School, as well as my ACiT and ACMT certification.
I would love to explore the potential of the Metaverse in whatever role that took, although I am not convinced that the public at large or the technology is quite where it needs to be in order for large scale adoption. I personally believe that AR {Augmented Reality} stands a better chance and could bridge the gap to eventual VR
If that fails, I will upload my consciousness into a Tesla and fight crime like KITT from Knight Rider.
It is fascinating to observe how quickly Technology is advancing. The human experience has so much potential so long as we don't outpace our empathy and responsibility.
Get in touch
Tel: (236) 989-7405
1021 Cook St Unit 306
Victoria BC, V8V 3Z6
